20th June 2019 Bangalore: Bangalore based entrepreneur Sudeep Kulkarni, had previously co-founded Tribe Fitness, the first group exercise only fitness club, which was acquired by Cult Fitness in early 2017. He then raised angel investment for his next idea and has launched Game Theory-neighbourhood sports facilities.
Game Theory aims to bring sports closer to Bangalore neighbourhoods. The latest KPMG report states that only 1% of the population that’s interested in sport actually get to play the sport in Bangalore. Often times we leave the sport as a part of our life behind as soon as we finish school, but Sudeep Kulkarni is now bringing it closer to home for Bangaloreans with Game Theory.
The growing awareness that an active lifestyle can heavily contribute to physical, emotional and social well being of a person and the increasing need to incorporate it into a daily routine without letting monotony creep in is driving the masses to look for more options than just a gym. Going back to sports we loved as kids fill this gap and taps into a market untouched so far in the country considering playing ‘outside’ isn’t really a practical reality anymore.
Game Theory has invested in world-class facilities for Badminton, Squash and Swimming (Temperature Controlled!) to start with, across an area of 34,000 sq ft between 3 branches. After mapping the city’s accessibility to sports facilities, Sudeep has identified Indira Nagar, Bellandur and Yemlur as potential areas with maximum interest in sports but with a clear gap of options available; Game Theory facilities is now open at these prime locations! Great care has been taken to keep them affordable as well, with a badminton game for 4, costing only INR 75 per head.
Sudeep adds, “We are here to solve the sports problem. Our priority is to give neighbourhoods the feeling of a sports club that’s ‘right here’, bring together a variety of sports that can engage all ages, and ensure they have fun while they do it! We also plan to introduce space for relatively uncommon sports like Volley Ball, Archery, Shooting and more.”
Sudeep has also tackled another common set back with sports and fitness facilities in India – coaches! He says, “We knew we had to do our bit to increase the quality of coaches. We have collaborated with coaches who are revered athletes, holding national and international titles in their field. We are proud to give them a platform worthy of their expertise and experience.
“ I have extensively worked with my design team to ensure the visuals of the facility are full of colour and equally appealing to all age groups. With our design first approach, I hope that we also become the ‘most Instagram-able facility’ in the country.
We have already developed a booking engine which will go live with the centres. But the core tech product, our tech twist, will be released in 3 months”. says Sudeep Game Theory has an innovative growth strategy which will see them set up 100 facilities by 2020.
You can book your slots at Game Theory